Paraguay's e-commerce market is entering a different phase. After several years focused on gaining users, developing payment methods and strengthening the domestic market, the sector is beginning to look toward scale, internationalization and productivity.
During eCommerce Day Paraguay 2026, CAPACE projected that the market could surpass US$3 billion in 2026 and approach 5% of GDP. The figure remains a sector projection, but it illustrates the scale being reached by an activity that is no longer marginal.
Purchasing has become local
Approximate share presented by CAPACE: domestic market versus abroad.
Payments: the opportunity remains substantial
Payment methods reported for local online purchases in the study presented.
The domestic market has reversed the equation
One of the most relevant changes is where digital spending ends up. According to the comparison presented during the event, about eight years ago roughly 93% of online purchases went abroad. Today, among respondents, 63% buy from local stores and 37% buy abroad.
For Radar Inversión, this is the most important signal: e-commerce growth no longer means only more people buying online, but also more sales being captured by Paraguayan companies.
The next leap: selling from Paraguay
Paraguay's Ministry of Industry and Commerce outlined a second stage during the event: moving from consolidating the domestic market to using digital channels so Paraguayan companies can sell abroad. Argentina and Brazil appear as the first natural markets, while the government is also working on a renewal of e-commerce regulations.
E-commerce is beginning to connect with exports, logistics, fulfillment, payments and the internationalization of SMEs. The opportunity is no longer simply opening an online store, but building the infrastructure required to scale.
From selling online to operating digitally
The event agenda showed a more sophisticated industry. Competition is shifting toward last-mile logistics, inventory integration, payments, marketplaces, analytics and unified commerce. Artificial intelligence is emerging as an additional layer for process automation, offer personalization and productivity gains.
The challenge is particularly relevant for SMEs. The MIC indicated that they account for around 98% of Paraguayan companies and that more than 90% already use some digital tool to sell, although a significant capability gap remains in using those tools to their full potential.
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Radar Inversión's view: Paraguay's e-commerce market is beginning to move from an adoption phase into one defined by productivity, scale and internationalization.