RADAR INVERSIÓN · INFORMACIÓN Y ANÁLISISASUNCIÓN · PARAGUAY
RADAR INVERSIÓNParaguay

Inteligencia para decidir

Recibir la ediciónES | EN

Paraguay CyberDay 2026: a US$2 billion e-commerce market faces a retail test

Paraguay's tenth CyberDay will run November 2–4, 2026, organized by CAPACE with support from the Ministry of Industry and Commerce (MIC). According to the MIC, Paraguayan e-commerce exceeded US$2 billion in 2025. The key challenge

Imagen principal del artículo de Radar Inversión

Retail & Consumer · October 14, 2026 · Radar Inversión

Paraguay's tenth CyberDay will run November 2–4, 2026, organized by CAPACE with support from the Ministry of Industry and Commerce (MIC). According to the MIC, Paraguayan e-commerce exceeded US$2 billion in 2025. The key challenge is not simply offering discounts but converting online traffic into profitable sales.

Retail & Consumer

The MIC reported 85 participating stores, around US$8.8 million in sales, over 7,500 transactions and more than 70,000 portal visits for the 2025 event. These are historical figures, not projections for 2026. The sales and transaction figures may cover different populations; an average ticket should not be calculated without confirming the methodology.

SMEs / KMU

Free participation for microbusinesses lowers the entry barrier, but payment fees, marketing costs, stock management, delivery, returns and customer retention will determine whether sales translate into profit.

Payments & logistics / Zahlungsverkehr & Logistik

Retailers will need clear terms, secure payment methods and fulfillment capacity. Radar Inversión will follow the confirmed list of participating companies, the number of microbusinesses and the measurement of actual results.

Radar perspective: The true economic value of CyberDay is whether Paraguayan businesses retain customers and improve their digital operations beyond the event.

AI-generated editorial illustration / KI-generiertes redaktionelles Symbolbild.

MIC; CAPACE.

↑